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Ethan Potter

With a love for football from a young age and a natural comprehension for mathematics, Ethan first learned about business from football simulation games such as Football Manager and FIFA, inspiring him to pursue a career in finance. Developing his interest for business and financial markets, Ethan decided to study Mathematics, Computer Science and Economics at A-level, where he was able to develop an interest in the progression of science and technology and how innovation in these fields can help progress the UK economy. Continuing to pursue a career in finance whilst furthering his interest in Economics, Ethan decided to study Economics at the Manchester Metropolitan University, where he was able to experience city life for three years before graduating with first class honours.

After leaving university, Ethan resonated with Apogee's mission of helping companies engaged in research and development projects secure substantial funds to support future innovations and positively contribute to the UK economy.

Outside of work Ethan remains passionate about football, playing competitively and watching whenever possible. Ethan also enjoys travelling and has recently developed an interest in skiing. Ethan’s other hobbies include going to the gym, casual DJing, and video games.

Finance Associate


Interested in working at Apogee?

With positions ranging from finance to marketing, and writing to management, we’re looking for ambitious and motivated people to join our team. Contact michael@hoorayworks.co.uk, our recruitment partner, to see what roles we currently have available.

  • I would 100% recommend Jack and his team. R&D claims are a minefield and have to be done right. With Jack and team guiding us, I am comfortable we’re following all the latest protocols.

    Ed Taylor

  • Jack and the team made light work of making a technical and sometimes seemingly complex and time demanding exercise a walk in the park! Apogee truly are experts within their field and I would happily recommend to anyone should they want a pain free R&D solution.

    Mr Edward Grimshaw

  • I cannot recommend Apogee Associates enough. Fast, accurate, helpful, excellent customer service. Great value. I've already sent two other founders in my network their way.

    Emma Clark

  • Really good service. The team took the time to understand our business goals and determine what expenses would qualify for R&D credits. I barely lifted a finger and the submission was a complete success.