Applying for innovation grants such as Innovate UK Smart Grants can be a game-changer for businesses with high-growth potential ideas. However, timing is crucial. Many businesses miss out simply because they start the process too late, often resulting in applications that fail to compellingly address the eligibility criteria. In this guide, we’ll outline the ideal timeline for grant applications and explain why contacting a team of grant specialists like Apogee early on is crucial for success.